Places

People Remember.

Brand, environment, and digital presence for independent restaurants, breweries, and venues across the East Bay. Short, focused engagements, not endless retainers.

A busy café with people sitting at tables, some using their phones or reading. There are shelving units with dishes and decor, green pendant lights, and large windows letting in natural light.

Recent Work

White Arthur Mac's logo
Logo for Headlands Brewing with stylized mountain and wave graphic
White logo for The Sailing Goat restaurant
Logo for The Bridge Yard Oakland featuring stylized orange crane and text in white.
White logo for Proposition Chicken
White logo for Plant to Plate Internship Program

Social Media Strategy

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Restaurant Brand Strategy

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Website Design & Optimization

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SEO & Digital Presence

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Graphic Design & Visual Identity

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Interior Experience Design

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Taproom & Venue Growth

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Expansion Strategy

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Loyalty & Guest Retention

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Hyper-Efficient Advertising

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Social Media Strategy ~ Restaurant Brand Strategy ~ Website Design & Optimization ~ SEO & Digital Presence ~ Graphic Design & Visual Identity ~ Interior Experience Design ~ Taproom & Venue Growth ~ Expansion Strategy ~ Loyalty & Guest Retention ~ Hyper-Efficient Advertising ~


Who We Help:

Independent restaurants, breweries, cafes, taprooms, and venues across Oakland, Berkeley, Emeryville, Alameda, Walnut Creek, and the wider East Bay.

Places that are good at what they do and have outgrown scrappy, reactive marketing.


What Clients Are Saying

"Our brand had been treading water when Lindsey overhauled our look, messaging and market positioning. She refined our story, came up with an amazing new tagline, launched a modernized, improved and more inclusive logo, website, and digital presence, and led the revamp of our packaging - resulting in a more impactful presence on the shelf.

Her ability to identify what matters and what doesn’t has taken the Headlands brand to another level.”

-Austin Sharp, CEO of Headlands

"I didn't realize how scrappy our marketing was until Lindsey came in and established a foundation for us. Lindsey understands the nuance of our business - she quickly understood what we wanted to achieve, and helped us nail it almost immediately.

Lindsey's support and creativity provided us a concise brand that we are very proud of."

- Jordan DiGiorgio, Founder of Arthur Mac’s Tap & Snack

"Lindsey revamped my website and I couldn't be happier with the end results. She gave the site a fresh update and really narrowed in on what makes my business special. She also added SEO optimization, so my website is easier to find.  She really cares about your goals and how to set your business apart.”

-Kate Morrow, Owner of Resurrect 

"Partnering with Lindsey was a turning point for The Bridge Yard. She brought clarity to our brand, elevated our digital presence, and helped us position the venue in a way that resonates with our ideal clients and collaborators. Her strategic insight and creative output made a measurable impact on our visibility, inquiries, and overall growth." 

- Andrew Jones, CEO, Oakland Venue Management

"Working with UGS gave us a clear, actionable roadmap to align our brand identity across both our physical restaurants and our digital presence. Their strategic vision has given us a fresh direction, and we are eager to bring these plans to life. " 

- Ari Feingold, Owner of Proposition Chicken

"Lindsey was wonderful to work with. I gave her a couple of ideas on what my vision was and she went above and beyond. I highly recommend using her! " 

- Therese Livingston, Proprietor at WILDATARTS

"Lindsey was instrumental in growing our brand, refocusing our online presence and revamping our physical space to make it more inviting and hospitable.

I can’t recommend her services enough if you want to grow business and really focus your brand. " 

- Matthew Roder, Owner of L’acajou Cafe & Bakery

Let's talk about what's actually holding you back.

Insights for Restaurants & Hospitality Operators

Several small dishes with various appetizers, such as cold cuts, cheese, and garnishes, arranged on a table.
People gathered around a kitchen counter with wine glasses and food, engaging in conversation, with overlay text reading 'The Discovery Gap: Why New Guests Aren't Finding You'
Interior of a dimly lit restaurant with a wooden table set with glasses and napkins, large windows letting in natural light, and a blue overlay with white text reading 'How to Build Stronger Weeknights.'
A panoramic view of a bay area city with a large blue text box in the center that reads, 'HOW BAY AREA RESTAURANTS ACTUALLY GROW'.